![]() ![]() The company will also only allow existing stores that have undergone major updates and remodeling to use the new logo signage. and a number of countries around the world will feature the new logo and key components of the new design. “We’d like to reach the point where we’re as recognized as the Nike Swoosh or the Golden Arches.”Īll new stores built in the U.S. “The next step in this process is to build the store of the future, featuring new store signage and a simple, visually striking logo – because we believe Domino’s has become an iconic global brand that is instantly recognizable,” Weiner continued. We began to interact with customers in innovative ways through technology, mobile devices and social media. “We began to expand our menu, develop a whole new recipe for our pizza and come up with new, breakthrough ways to talk about our brand with consumers. “Everything started to come together in 2008, when we recognized the real need to change,” said Russell Weiner, Domino’s Pizza chief marketing officer. The design concept is complemented by a new, single-tile logo – marking a significant change in the branding of the 52-year-old company. Nearly a dozen of these concept stores have been built throughout the U.S., from Las Vegas, Nev., to Gulfport, Miss., so far this year. Some stores may feature a number of “grab and go” items, from salads and milk to cookies and mini dessert parfaits, in-store dining, and big screen televisions. ![]() Dominos 'If people want to sit down and sneak in a couple of Parmesan bread bites or sneak in a bite or two of their pizza. The stores will also feature chalk boards to allow customers to express their creativity or to leave feedback for the store team members. A comparison of Domino's old logo, left, and the new logo on the right. Some features include a comfortable lobby, open-area viewing of the food preparation process, including a step platform for children to see the action, and the ability to order from a kiosk and track carryout orders electronically. Domino’s Pizza (NYSE:DPZ) today announced plans to bring the art and skill of pizza-making front and center with the release of its new ‘Pizza Theater’ store design.Īfter years of development and concept testing, the Domino’s Pizza store of the future will have its pizza-making artists on display as they hand-toss (emphasis on the “toss”!) fresh dough and custom-make customers’ orders.ĭepending on square footage availability, the new store design allows flexibility for a number of features otherwise unheard of when it comes to the “traditional” Domino’s Pizza store. 14, 2012 – The recognized world leader in pizza delivery continues its image makeover and focus on self-improvement. Read more about restaurant design and layout.(Press Release) ANN ARBOR, Mich. The company will also only allow existing stores that have undergone major updates and remodeling to use the new logo signage.Ĭheck out some of Domino's new store design elements here. and a number of other countries will feature the new logo and key components of the new design. Thus far, about 12 of these concept stores have been built across the country, including in Las Vegas and Gulfport, Miss.Īll new stores built in the U.S. Some stores will include in-store dining areas complemented by large flatscreen TVs.Īlso, some stores may feature a number of "grab and go" items, such as salads, milk, cookies and mini dessert parfaits. These include a comfortable lobby, open-area viewing of the food preparation process, including a step platform for children to see the action, and the ability to order from a kiosk and track carryout orders electronically. Domino's has launched a new, modernized store design that includes a spacious lobby, dine-in seating, flatscreen TVs and more.Īdditionally, the prototype units also boast the company's new, single-tile logo, which will begin appearing in marketing materials in October.Īfter years of development and concept testing, the Domino's Pizza "store of the future," as it's known by the company, will have pizza makers on display in the "Pizza Theater" as they prepare customers' orders.ĭepending on square footage availability, the new store design allows flexibility for a number of features not available at traditional Domino's Pizza stores. ![]()
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